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Recognition And Testimonials
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Lawrence Dussault Featured in TIME Magazine™
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See for yourself! TIME magazine featured Mr. Dussault in
the January 31, 2000 issue. The article cited him as follows:
"He is promoting causes: low-pollution electric cars and the art of
letter writing".
Text of the article is as follows:
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LEAVE A LEGACY
At age 63, Lawrence Dussault was eager to retire, he says, (but) I
wanted to make a contribution." He was mulling his inclinations - environmentalism
was high on the list - when he spotted his first electric
automobile, and an idea hit him like a car going 60:
promote low-pollution electric vehicles. Says Dussault: "I was
winding down my advertising-agency career, but I had 30 years of
expertise crammed into my cranium. When I was on the agency side, it
always seemed as if people on the publishing side had a cushier
job. So I thought, why don't I become a publisher?" He founded the
Global Electric Auto News, later renamed Electric Vehicle News,
as a modest eight-page, black and white newsletter and developed it
ito a slick 48-page, four-color monthly with a circulation of 2,500.
Dussault, now 68, sold the magazine in September to his 75-year
old partner in order to launch a new journal promoting the art of
personal letter writing. "Don't underestimate
the potential you have to effect lasting changes in the world," he
says."
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NOTE: To learn more about the cause that caught TIME's eye,
visit the
Journal of Personal Letter Writing.
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Testimonial from:
Bowman Chevrolet
Dear Larry,
For over five years now you have been involved with us as our
advertising agency, and this is a letter of thanks for the work you
have done.
Back five years ago, your first challenge was to develop
a basic theme for our organization. You did that, and did it well
when you created the "Drive A Bowman" theme. It has served us well,
and five years later it is as fresh as it was then. It is still the
basis of our print, radio and outdoor advertising. The "Drive A
Bowman" jingle you developed for our radio campaign really captured
our unique image, and it is recognized instantly by our radio
audiences, making the spots more effective.
The quarterly "Bowman Hi-Liter" which you developed into a
newsletter/mailer three years ago is a very effective marketing tool
to help us promote our entire dealership.
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Finally, recently you have completed some exciting projects for us,
including creating a new theme for or body shop. The "Bodywork by
Bowman" graphic is dynamite, and it has contributed to helping us
develop new business for our body shop.
We feel we get outstanding work from you regardless of the project
we give you. It makes no difference whether it is a major outdoor
campaign, developing a graphic image for our used car operation, or
an ad for a high school football program, you give it personal
attention.
Larry, we thank you for your dedication. We are proud to have you as
part of our Bowman team.
Regards,
Junior Bowman
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Testimonial from:
Hyland Services Inc.
Dear Larry,
Now that we have been working together since 1999, it's time to get
a letter to you indicating how happy we are with our relationship.
When you joined us last year, we did not have a single piece of
literature, we lacked a corporate image and we had no corporate
identity program. Now, as we enter the 21st Century, we have a
powerful Hyland Services corporate capabilities brochure, an exciting
logo along with coordinated business cards, letterheads and envelopes
and our people and our equipment now present a new and powerful image
to our customers and prospects.
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We have had an enthusiastic reaction to our new image, not only from
our own people, but from all the customers and prospects who have
been exposed to it. One of the reasons we feel it has been so well
received is the planning you and your organization put in to
developing it.
You traveled to locations where we were doing
directional drilling - our business - and gained solid knowledge of
what we do. That careful planning is what makes our corporate
brochure so effective.
I know you are now working on developing a prospect database,
crafting our new Marketing Plan and tackling the host of projects
that both David and I have thrust upon you. We know they will be
handled swiftly and efficiently.
We applaud your professionalism and the personal interest you have
demonstrated to us. We expect we'll have a fruitful relationship for
many years to come.
Regards,
John Hyland
President
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