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Marketing Strategy Planning
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The Marketing Tools
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Marketing Audit
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Have you ever done a Marketing Audit? It can be the most important
tool in your marketing strategy planning process. It review your
internal and external environment. It dissects your plan of growth.
It puts into writing all of the factors that go into your Marketing
Plan or the update of that plan.
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SWOT Analysis
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A SWOT Analysis reviews your Strengths, Weaknesses, Opportunities and
Threats. It is conducted with you and your middle management to make
sure that you all have the same picture of your company. It is an
extremely revealing document.
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Market Research
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Secondary and primary research is vital to planning continual growth
in ever-changing and increasingly competitive markets. Our skilled
research people identify secondary research first (currently available)
and develop primary research only when that is not current or doesn't
provide the information needed to make critical business decisions.
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Focus Groups
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Determining what your customers or your channel of distribution think
about your company and the industry can be accomplished through focus
groups. We work with research professionals skilled in this technique
to provide you with one more industry monitoring tool.
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Planning, Planning, Planning
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Using the tools above coupled with your Business Plan we develop your
Marketing Plan or update it. From your Marketing Plan we develop your
Marketing Communications Plan. From your Marketing Communications
Plan we develop your Sales, Advertising and Promotion Plan, Then we
develop the elements and finally put them all together to attack your
target markets.
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"Nothing you do - or nothing we do for you - can succeed without a
firm but flexible plan. That's what Marketing Strategy Planning is all about."
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