|
|
|
|
Business To Business
|
Direct Mail
|
The most powerful marketing tool available to reach customers and
prospects is direct mail. It can also be the most wasteful if you
don't utillize pinpoint targeting along with constant list
management. Dussault Marketing has the support capabilities needed
to handle all aspects of direct mail.
Creative
While all printed literature may be used as direct mail, it requires
special techniques if it is going to be mailed. Whether that means
writing the piece as a 'complete selling package' or providing a
cover letter and a Business Reply Card to accompany it, the final
mailer package needs to have the quality and apperance and interest to survive the 'toss it in the wastebasket' mentality of today's
harried business person.
|
D & B Business MarketPlace
A unique list capability of Dussault Marketing is Business MarketPlace. As a licensee of
D & B, we have 16,000,000+ businesses resident in our computer system. Because of this we
can build a mailing list targeted by geography, by 4, 6, or 8-digit
SIC
|
|
|
code, and by other criteria such as number of employees, sales volume
and type of ownership. A one-time fee gives you ownership of the
names.
|
|
Consumer List Profiling
Today we can identify consumers not only by geography, family size,
home ownership, income and net worth, but you can also determine
their psychographic orientation. R. L. Polk, one of the major mail
marketers in the country, provides lifestyle indicators,
|
|
so we can
segment target consumers by criteria such as: Already Affluent;
Feathering-The-Nest, Kiddle Kastles, Very Spartan, Young-At-Heart'
and other psychographic niches.
|
Database Management
Building, maintaining and handling mailing lists is a very
time-consuming job. If you have dedicated personnel to do that, great.
If you don't, we can do the job. We handle client mailing lists of
up to 50,000 names. We can do merge-perge functions on multiple
lists. We can take care of additions, deletions and corrections. We
can handle fulfillment through our professional mailing affiliates.
We can even fulfill requests for information and send out follow-up
literature. Try us.
|
|
